One of the main concern for new webmasters is building backlinks for their sites. I have seen many people asking help regarding link building in different forums. I should like to explain a little about Natural Link Building in this post.
In order to improve your site’s ranking in the search results via link building, you must remember one very important thing. That is, Google and other search engines give a lot of importance to a link if it is earned in a natural way.
By natural link building, it is meant that the backlinks are not created artificially. If your site has good content then people will link to it.
Many people try to improve their site’s Page Rank or Search Results ranking via buying backlinks from High PR [Page Rank] pages. Buying or Selling links is a direct violation of Google and Other search engines’ Terms of Service.
You site will be penalized if you buy/sell links.
Google hate paid links.
You can naturally get backlinks. Just write excellent, useful and informative content for your site and update your site on regular bases. People who will find your content useful will link to your site for free. This is what we can call natural backlinks.
You can simply forget about backlinks: Just write excellent content and make sure that your site is user friendly and search engine bot friendly. Slowly you will see improvement in your site’s ranking.